GitHub Marketplace Insights

The GitHub Marketplace Insights page displays metrics for your GitHub App. You can use the metrics to track your GitHub App's performance and make more informed decisions about pricing, plans, free trials, and how to visualize the effects of marketing campaigns.

You can view metrics for the past day (24 hours), week, month, or for the entire duration of time that your GitHub App has been listed.

Note: Because it takes time to aggregate data, you'll notice a slight delay in the dates shown. When you select a time period, you can see exact dates for the metrics at the top of the page.

Performance metrics

The Insights page displays these performance metrics, for the selected time period:

  • Subscription value: Total revenue (in US dollars) for subscriptions. This includes the value of free trials which started during the selected time period.
  • Visitors: Number of people that have viewed a page in your GitHub Apps listing. This number includes both logged in and logged out visitors.
  • Pageviews: Number of views the pages in your GitHub App's listing received. A single visitor can generate more than one pageview.

Conversion performance

  • Unique visitors to landing page: Number of people who viewed your GitHub App's landing page.
  • Unique visitors to checkout page: Number of people who viewed one of your GitHub App's checkout pages.
  • Checkout page to new subscriptions: Total number of paid subscriptions, free trials, and free subscriptions. See the "Breakdown of total subscriptions" for the specific number of each type of subscription.

Marketplace insights

To access GitHub Marketplace Insights:

  1. In the upper-right corner of any page, click your profile photo, then click Settings. Settings icon in the user bar

  2. In the left sidebar, click Developer settings. Developer settings section

  3. In the left sidebar, click either OAuth Apps or GitHub Apps depending on the GitHub Marketplace listing you'd like to manage. Note: You can also manage your listing by navigating to https://github.com/marketplace/manage. App type selection

  4. Select the GitHub App that you'd like to view Insights for.

  5. Scroll down to the Marketplace section and click Edit Marketplace listing. You will only see the Marketplace section when your app is public. For more information, see the list of Marketplace requirements. link to edit your GitHub Marketplace listing

  6. Click the Insights tab.

  7. Optionally, select a different time period by clicking the Period dropdown in the upper-right corner of the Insights page. Marketplace time period